The 2016 Summer Olympics Opening Ceremony in Rio de Janeiro was full of color, dancing, supermodels going HAM to Brazilian music, oiled-up flag bearers and climate change warnings but if you watched it on NBC, like most people, you were probably left a bit disappointed.
This year, like every Olympic year, the network chose to air arguably the biggest event of the games on an hour delay. While everyone down in Brazil was watching the Olympic torch lighting and salsa dancing, folks at home in the States were waiting for the show to begin — the ceremony kicked off in Brazil at 6:30 p.m. Eastern time but didn’t air on TV until 7:30 p.m.here in the U.S.
Last month, the men in suits over at NBC gave plenty of excuses for the delay. You might guess, from the sheer number of commercials the network was able to cram into Friday night’s broadcast, that the main reason for airing the ceremony an hour later was advertising. But you’d be wrong.